Interestingly, the same lack of substance was used when assessing Mr Blair's successor Gordon Brown. People in Britain were constantly exposed to assessments of his personality including the type of person he is and the relationship he has had with political colleagues. Fair enough, why would voters need to know about his continuation of policies, which include strong support for a renewal of a nuclear arsenal, privatisation and the civil liberties busting compulsory ID cards scheme.
With some indication that there was some lingering remainder of the decent principles within the UK Labour party, the little known John McDonnell announced his candidature. When lucky enough to be mentioned in the mainstream press McDonnell was described as having 'no chance' and lacking support due to him not being 'moderate' enough. His committal to trade union rights, solidarity with the oppressed and peace wasn't even hinted at. The mainstream media had decided Brown, they wanted Brown and therefore they must have their chosen one. The Labour party elite, who have spoken so fulsomely about the virtues of democracy in Iraq, quickly followed suit and showed cowardly contempt to ordinary Labour members by denying them a vote by refusing to nominate McDonnell.
As a young person, it is vastly worrying to see the media pushing personality over policies. Screaming to the electorate to ignore impoverished pensioners and debt burdened students when they should be concerned about whether Gordon Brown likes the popular rock act the arctic monkeys. This barrier can be overcome, but not without pressing the message that the pursuit of a world dominated by unbridled capitalism and imperialistic war cannot simply cannot sustain itself and will remove the human races right to take their destiny into their own hands.